17 Oakhurst Cl, Ilford IG6 2LT
Searched by hand from your own address · 23 July 2026
Right in Clayhall you make Google’s top three — you’re #3 for “boiler installation”. But most people searching aren’t in Clayhall — and in the bigger towns next door (Seven Kings not shown, Chadwell Heath #42 and Marks Gate not shown) you’re near the bottom of the list, or not on it at all.
| Area | People | Where you rank |
|---|---|---|
| Seven Kings | 41,208 | not shown |
| Chadwell Heath | 30,440 | #42 |
| Clayhall | 25,511 | #3 |
| Marks Gate | 23,664 | not shown |
| Redbridge | 20,487 | #31 |
| Fairlop | 18,224 | #3 |
| Newbury Park | 18,121 | #25 |
| Gants Hill | 17,172 | #15 |
| Leytonstone | 17,010 | not shown |
| Woodford | 15,918 | not shown |
| Wanstead | 13,579 | not shown |
| Woodford Bridge | 13,300 | #11 |
| Chigwell | 12,906 | #9 |
| South Woodford | 12,340 | not shown |
Measured live from the centre of each area for “boiler installation”. You’re strong right around your own base and fade in the bigger markets nearby — that’s the gap.
| Search people type in | Your rank | Top of the list |
|---|---|---|
| “boiler service” | 10th | IG Boiler Repair & Heating |
| “boiler repair” | 1st | you |
| “new boiler” | 19th | Amer: Your Heating Specialist |
| “emergency plumber” | 1st | you |
| “gas engineer” | 11th | GAS & ELEC LTD |
| “central heating” | not shown | Browns Heating Services Ltd |
Measured live from your own unit.
You win right around your base — but drop off fast across the rest of the patch. Here’s the gap, in boiler installs:
And that’s one search of four — the same is true of every other job people type in:
Added up, that's £112,600 a year — somewhere between £83,300 and £146,400, on our middle estimate.
Five steps, for boiler installs. Every other job on the list follows the same five.
The softest figure is the share who look on Google — we use 28%, a careful middle (it's somewhere in the 20–35% range). Everything else is either measured (the 43,750 homes) or a well-established rate. All the figures are turnover, not profit.
It isn’t your work and it isn’t your reviews — those are the best in the field. It’s that Google can’t tell which town you’re for: every page says “London”, never Ilford or Barkingside — so it only trusts you right on your doorstep.
I maximise your visibility on Google, and keep you there every month.
Here's one I'm proud of — Cawley Plumbing, on their main search:
They're up about £2,000 a month in new work. See them on Google →
| Now | 90 days | |
|---|---|---|
| Barkingside — boiler installation | 3rd | 1st |
| Gants Hill — boiler installation | 14th | top 3 |
| Central heating | not shown | showing |
And there's no year to sign up for: the first month is free, and you cancel the moment it costs more than it makes you. These are estimates — you'll be judging it on the real work that comes in.
Honestly? Maybe you shouldn’t. You’ve heard this three times, and everyone said they were better.
So instead — before I got in touch, I looked at your listing. You’re the best-reviewed plumber round here: 216 reviews, more than anyone near you. But you only make Google’s top three right on your own doorstep — Clayhall and Fairlop. One area over — Gants Hill, Newbury Park, Redbridge — you drop to 15th, 20th, 29th. In Seven Kings and Marks Gate — 65,000 people — you don’t show up at all. And for “central heating,” a job people search every week, you’re nowhere.
Why? Every page on your website says “London” or “East London” — never Ilford or Barkingside. So Google only trusts you on your own street.
That’s twenty minutes of work to find. Nobody who pitched you did it, because they can’t — they’re running GoHighLevel with someone offshore filling in the blanks. Same template, every client, every town.
Here’s why it matters. There are three map slots for boiler installation in each area. They’re taken. You only get one when someone else loses theirs — so this isn’t a checklist, it’s a competition, won by whoever’s actually working at it week to week. A template can’t beat a competitor. It can only match everyone else running the same template.
You’ll find cheaper, and it’ll be a fair price for what it is. It just won’t move you past anyone.
Get in touch with me (Mike):
+44 7837 210329